Month: November 2019

SIR is a contemporary women’s wear label that delivers a collection of minimal and simplistic wardrobe essentials and feminine silhouettes. SIR represents separates, intimates and ready-to-wear styles that are confident, distinctive and versatile. The collections draw inspiration from musings past and present to create fashions that reflect the now, but are forever wearable.

“SIR was born from this creative collaborative desire, along with our identification of a gap in the market for basic wardrobe essentials,” explains SIR the Label’s cofounder Sophie Coote. “We design mainly based on what we feel is missing from our own wardrobes.”

Considering the fervour with which the public has accepted the label, it seems that SIR fills a gap in wardrobes the country over. Evolving “organically” from the samples Sophie and her cofounder, Nikkie Campbell, created for their own wardrobes, the first collection was accompanied by careful, considered branding. “Building the brand was of great importance to us, so a lot of time was spent on the aesthetic and marketing of SIR.”

Even before the launch of SIR, both designers had a solid footing in the industry – Sophie has extensive experience in styling and Nikki is well-versed in fashion wholesale – making for the perfect platform from which to launch.

A true trailblazer, innovator and trendsetter, Silvia Tcherassi is one of the leading figures in fashion. She has been awarded one of France’s highest honors –the Officier de L’Ordre Arts et Lettres (Officer of the Order of Arts and Letters), a distinction bestowed on leaders of the international arts community for their “contribution and commitment to cultural service.” She took one more step in her creative development opening the first Tcherassi Hotel + Spa in Cartagena de Indias, Colombia in 2009. Both Condé Nast Traveler and Travel + Leisure have deemed her luxury Cartagena hotel as one of the best in the world and Vogue regarded it as “the chicest spot for the fashionable flock”.

The pioneer of the Latin flair—according to WWD—was born in Colombia, on the shores of the Caribbean. Tcherassi began her career as an interior designer, but the search for new artistic expressions led her into fashion. Her creations have been presented during the official calendar of Paris and Milano fashion weeks invited as a special guest by their organizers. “Silvia Tcherassi”

collections are available worldwide through some of the most famous multi-brand boutiques and premier online luxury fashion retailers.

IRO represents a female and modern silhouette which is a blend of a luxury and casual look. Aside with its passion for excellence and its sense of style, the brand aims at promoting its products’ design and quality, while remaining committed to its clients.

Created in 2005 between Paris and New York, by Arik and Laurent Bitton, two visionary young men who are both passionate about music, architecture and design, IRO offers bold collections.

Open to the world, modern and connected, IRO has been developing a global presence since its creation, though the most selective distributors and its stores all over the world : from the most prestigious Parisian areas, the biggest European capitals such as London, Rome, Brussels, Munich and Copenhagen. The brand has also been expanding in countries such as the United States, Korea, Australia and Canada which are close to the heart before heading towards new horizons.