Cult Gaia

Created in 2012 by Jasmin Larian, Cult Gaia designs beautiful heirloom pieces that will live in your closet forever. The cornerstone of Cult Gaia’s DNA has been forged with the ideal of creating Objets d’ Art that make you look twice. Since its inception, the company has grown from accessories into a full-fledged lifestyle brand.Many of the bags created stand on their own and have a very sculptural quality about them. The design ethos is to make things stand out and turn heads. Pieces should be perfectly imperfect and need to be nuanced to be beautiful, like nature, no two things are ever the same.

Cult Gaia is inspired by nature and women. This is where the brand’s name comes from.  Gaia is the goddess of Mother Earth and the daughter of chaos, the most creative force there is.


Inspired by a scholarship awarded at the prestigious Fashion Institute of Technology in New York, Helen O’Connor returned to Australia and established the Thurley label, a name carried in her family for generations. From humble beginnings Thurley has grown at great speed to become one of the most coveted labels in the country.

The first Thurley collection was debuted at L’Oreal Melbourne Fashion Week in 2006 where it received thoroughly celebrated welcome and positive reviews. In 2008, Thurley was a finalist in the prestigious LMFF Designer Award presented by Woolmark and from that foundation the label has continued to develop a strong following and reputation within the local and international industry.

Drawing inspiration from experiences of travel, culture and art, Helen injects Thurley with a strong sense of personality. Each season the collection features timeless pieces that are both modern and classic, specializing in eveningwear with a focus on masterfully embroidered dresses, extravagant outerwear and elegant gowns.

Thurley now presents an entirely new addition to the brand with the introduction of luxurious daywear, wardrobe essentials and accessories.

Sir The Label

SIR is a contemporary women’s wear label that delivers a collection of minimal and simplistic wardrobe essentials and feminine silhouettes. SIR represents separates, intimates and ready-to-wear styles that are confident, distinctive and versatile. The collections draw inspiration from musings past and present to create fashions that reflect the now, but are forever wearable.

“SIR was born from this creative collaborative desire, along with our identification of a gap in the market for basic wardrobe essentials,” explains SIR the Label’s cofounder Sophie Coote. “We design mainly based on what we feel is missing from our own wardrobes.”

Considering the fervour with which the public has accepted the label, it seems that SIR fills a gap in wardrobes the country over. Evolving “organically” from the samples Sophie and her cofounder, Nikkie Campbell, created for their own wardrobes, the first collection was accompanied by careful, considered branding. “Building the brand was of great importance to us, so a lot of time was spent on the aesthetic and marketing of SIR.”

Even before the launch of SIR, both designers had a solid footing in the industry – Sophie has extensive experience in styling and Nikki is well-versed in fashion wholesale – making for the perfect platform from which to launch.

Silvia Tcherassi

A true trailblazer, innovator and trendsetter, Silvia Tcherassi is one of the leading figures in fashion. She has been awarded one of France’s highest honors –the Officier de L’Ordre Arts et Lettres (Officer of the Order of Arts and Letters), a distinction bestowed on leaders of the international arts community for their “contribution and commitment to cultural service.” She took one more step in her creative development opening the first Tcherassi Hotel + Spa in Cartagena de Indias, Colombia in 2009. Both Condé Nast Traveler and Travel + Leisure have deemed her luxury Cartagena hotel as one of the best in the world and Vogue regarded it as “the chicest spot for the fashionable flock”.

The pioneer of the Latin flair—according to WWD—was born in Colombia, on the shores of the Caribbean. Tcherassi began her career as an interior designer, but the search for new artistic expressions led her into fashion. Her creations have been presented during the official calendar of Paris and Milano fashion weeks invited as a special guest by their organizers. “Silvia Tcherassi”

collections are available worldwide through some of the most famous multi-brand boutiques and premier online luxury fashion retailers.


MOTHER was founded in 2010 by Lela Becker and Tim Kaeding. With extensive denim backgrounds, they were determined to do it all differently. 

Famous for its irreverent disposition, model cult following, and super-soft fabrics, the boutique made-in-L.A. brand is unique for its genius in keeping an indie spirit while still offering fits and washes that appeal to a wide range of people. Guided by spontaneity, MOTHER has grown into a lifestyle brand with 4 yearly collections expanding across denim, sportswear, outerwear and accessories. The brand evokes the memories and experiences of growing up in California in the 70s – what you were wearing, what you were doing and who you were getting in trouble with. It reflects the freedom to be unfiltered, brazen and above all amusing.

What’s With The Name?

The name MOTHER plays off the idea of duality – it can be nurturing or a cuss. It evokes unconditional love and teenage rebellion all at the same time. The brand’s attitude and collections always present a juxtaposition of hard and soft.

Storytellers at heart, it’s all in the details at MOTHER. From the inspiration behind each season to a language all her own, there is personality to be found in unexpected places. MOTHER tries not to take herself too seriously – and neither should you.

Lisa Marie Fernandez

Lisa Marie Fernandez is a global luxury lifestyle brand that encompasses swimwear, destination wear and active wear. The collection was launched in 2009 by then-fashion editor Lisa Marie Fernandez who pioneered the neoprene trend with Bond girl bikinis and surf-inspired maillots, and introduced meticulous construction and detail to the world of swim. Along with a wider array of swimwear styles, LMF expanded to chic shirtdresses and skirts in 2013; and athleisure in 2014.

LMF is an authentic reflection of the life and style of its founder. Lisa Marie lives her designs, documenting how she wears her swimwear and dresses in her travels around the world. The look is effortlessly glamorous, resonating with the brand’s global clientele who post pictures of themselves everywhere from Tulum to Patmos to Positano with the hashtag #LMFGirlsonHoliday.

LMF pieces are versatile by design. They can go from the beach to the city; everything is meant to be mixed and matched with ease. The label has inspired a wide-ranging cult following of influencers and celebrities that includes Elle Macpherson, Rihanna, Selena Gomez, Leandra Medine and Oprah Winfrey.

Though woman-friendly and wearable, LMF has a distinct fashion-forward sensibility. LMF has been featured on the covers of international fashion titles such as Vanity Fair, W Magazine, T: The New York Times Style Magazine, WSJ. Magazine, Vogue UK and Elle UK.

Jerome Dreyfuss

Jérôme Dreyfuss was born in Nancy in 1974. He moved to Paris at the age of 17 to study fashion at l’École Esmode, but left three months later to undertake a work placement at John Galliano. Jérôme launched his debut womenswear collection, Couture à Porter, in 1998, when he was just 23 years old. Bold and elegant, with a quirky sense of humour, it placed the young Paris based designer firmly on the fashion map and prompted the press to pronounce him, “The enfant terrible of French fashion”.

Women first

Jérôme’s debut accessories collection, Roots de Luxe, launched in 2002 to instant critical acclaim. Small yet perfectly formed, the understated yet elegant handbags immediately found a fan base amongst the stylish, young girls of Paris, and the Jérôme Dreyfuss brand was officially launched. Fast-forward eleven years and Jérôme Dreyfuss has cemented his reputation as the go to designer for chic, understated accessories with innovative, heart-warming twists. His bags are designed to ‘perfectly match’ your lifestyle… and are instantly recognisable for their exquisite craftsmanship, generous volumes and clever design details, including multiple straps to allow carrying by hand or over the shoulder, removable wallets, key rings and mini-flashlights to help you find your keys. Jérôme prides himself on working with the world’s finest materials – butter soft calfskin, lambskin, goatskin or reptile skin – to create bags that are adored by women of all ages across the globe. He christens each bag a male name as a reflection of his own personality and the brand’s friendly, down to earth appeal. “I’m the kind of guy who is always making jokes at the office,” Jérôme explains. “I like to laugh, and naming each bag is an extension of my humour.” After all, who could resist the charms of ‘Billy’? Be apart from ‘Edouard’, or fail to be driven wild by ‘Momo’…?

Around the world

Jérôme Dreyfuss’ bags may have found their way onto the arms of the most stylish women in the world, including Julianne Moore, Kiera Knightley, Sarah Jessica Parker, Diane Kruger and Jessica Biel to name a few. But for Jérôme spotting someone on the street wearing one of his designs is far more important than a celebrity endorsing it. So what makes a Jérôme Dreyfuss design stand out from the crowd? “I only do what I like,” he states simply. “I work in a really honest way. I don’t follow trends. I’m inspired by my friends and the stylish women I see in the street.”


IRO represents a female and modern silhouette which is a blend of a luxury and casual look. Aside with its passion for excellence and its sense of style, the brand aims at promoting its products’ design and quality, while remaining committed to its clients.

Created in 2005 between Paris and New York, by Arik and Laurent Bitton, two visionary young men who are both passionate about music, architecture and design, IRO offers bold collections.

Open to the world, modern and connected, IRO has been developing a global presence since its creation, though the most selective distributors and its stores all over the world : from the most prestigious Parisian areas, the biggest European capitals such as London, Rome, Brussels, Munich and Copenhagen. The brand has also been expanding in countries such as the United States, Korea, Australia and Canada which are close to the heart before heading towards new horizons.

Dodo Bar Or

Dodo Bar Or launched her brand in September 2014 at the Silencio club in Paris. In all Dodo Bar Or collections the ethnic element is very strong which is inspired by the Middle East, the architecture, interior design, the graphic ornamental shapes, the strong colours that clash and can be found in heritage tiles and the surprising colour combinations, that bounce of each other and create a innovative colour palette.

Dodo knows how to take the culture of the Middle East and combine it with the current trends of the fashion world.It is a combination of the most luxury fabrics and spectacular embroidery and studs that create a whole new language that gives the collections a whole new level and dimension. The brand focuses between cotton made to order Jacquard fabric, specifically designed for Dodo Bar Or, with beautiful Jacquard embroidered designs that creates an effect, were the inside and the outside are both as rich as each other. 

To add to this Dodo adorns the fabric with lace, studs, eyelets and embroidery that creates a rich luxury authentic feel to the fabric and makes the pieces very unique to the language of Dodo Bar Or. This is combined with flowing feminine patterns that is draped to extenuate a women’s body. 

The printed silk fabric is a mix of unexpected clashing colours and patterns, the quilted patterns and colours create a new juxtaposition of prints and colours and the hidden prints in the pleats creates a whole new story. 

Dodo Bar Or is a lifestyle brand that can go from day to night and can be combined with a denim Jacket and a white T-shirt for aRelaxed look or heels for night. it’s versatile, fun and can be taken through all seasons.